Fairchild Studio chats with Ginnina D’Orazio, founder and chief executive officer of D’Orazio World, about her expertise in fine jewelry and diamonds and overall approach to impactful brand awareness and celebrity placements.

Mariah Carey at the opening ceremony of the 2026 Milan Winter Olympics.

Fairchild Studio: How did you start D’Orazio World, with your expertise in the fine jewelry space?

Ginnina D’Orazio: I began my journey in fine jewelry and diamonds in 2001. As stylists were emerging in the industry, I noticed a missing link — a direct connection to Hollywood’s elite within the fine jewelry space.

I developed D’Orazio World — honoring my family’s legacy in the company name and, ultimately, created a space that didn’t previously exist in the industry. I used to bring jewelry on photoshoots and work with incredible photographers like Mario Testino, David LaChapelle and Steven Meisel.

Fairchild Studio: Who are some of the major celebrities D’Orazio World has worked with?

G.D.O.: We placed jewels on Madonna and Sabrina Carpenter for their legendary 2026 Coachella performance. We continuously work with the likes of Angelina Jolie, Zendaya, Mariah Carey, Taylor Swift, Rihanna, Nicole Kidman, Adele, Ariana Grande, Selena Gomez, Jennifer Lopez, Meryl Streep, Julia Roberts and Kim Kardashian.

Kendall Jenner in Buccellati at the 2026 Met Gala. 

Fairchild Studio: What are the major brands you have worked with over the years?

G.D.O.: Fine jewelry and diamonds are my specialty. For the past two decades, D’Orazio World has worked with international brands, including Buccellati, Mikimoto, Vhernier, Marli New York, Pasquale Bruni, Le Vian and Fope, who are pioneers in the industry with rich histories that exemplify the highest standards in fine jewelry.

Ginnina D’Orazio, founder and chief executive officer of D’Orazio World.

Fairchild Studio: What’s your approach when sourcing jewelry pieces for impactful celebrity placements?

G.D.O.: I curate collections from brands because I know what works. From the Oscars to film premieres, music videos and magazine covers, every detail is methodical. Personal style is a key factor when it comes to celebrities and stylists.

From my decades of expertise working in fashion, fine jewelry and alongside Hollywood’s elite, I have a deep understanding of taste, authenticity and timing for maximum impact.

Anok Yai in Leviev at the 2026 Met Gala.

Global high-profile events are where the most impactful moments occur — these are milestones in both artists’ and stylists’ careers. Sourcing the most unique pieces to make a statement requires the deep connections I have established over the years.

Stylists trust D’Orazio World; it becomes a collaborative journey built on trust and strategy. When stylists share their final looks, they come to us for the finishing touches — adding fine jewelry to elevate already exquisite styling into iconic moments.

Fairchild Studio: How do you work with emerging/new brands to break into the market?

G.D.O.: I work with emerging brands by curating the collection for stylists. I make sure the pieces will be placed on celebrities to elevate brand awareness globally. Looking at the aesthetic of the jewelry brand and matching it with the celebrity is key.

We have become a direct source for fine jewelry for many of the industry’s leading stylists and have built long-lasting relationships with both brands and the fashion elite — making us a direct connection to some of the most prolific moments in Hollywood glamour. Celebrity placements create instant brand awareness.

Madonna in Anabela Chan at 2026 Coachella.

Fairchild Studio: Why is it important for brands to do long-term partnerships?

G.D.O.: Stylists trust D’Orazio World. With two decades in the industry, we have built lifelong collaborative relationships with leading image-makers such as Law Roach since he began his journey with Zendaya.

Longstanding partnerships build trust. The global brands we work with understand the collaborative nature of milestone moments. Long-term partnerships are key to creating brand awareness and consistency builds legacy.

One red-carpet moment is great, multiple placements over the years compound into a powerful narrative. As movie stars evolve, brands grow alongside them. It is crucial for brands to trust our relationships and impact within the industry. A brand may come to us with a dream list of talent and through collaboration, we embark on a journey to secure the best placements to elevate brand awareness.

Source: wwd.com