Kim Kardashian turned heads at Gucci's Times Square takeover wearing 100 carats of Leviev diamonds, secured by D'Orazio World.

Gucci's Times Square takeover was one of the most high-profile brand activations of the season, drawing global press coverage and dominating social media within hours. For Leviev, having their diamonds on Kim Kardashian at this moment meant maximum visibility at the intersection of fashion, celebrity, and culture.

One necklace. One of the most famous women in the world. One unforgettable New York night.

Kim Kardashian in Leviev diamond necklace at Gucci's Times Square takeover

Kim Kardashian in Leviev diamonds — Gucci Times Square takeover

Kim Kardashian arriving at Gucci's Times Square takeover in Leviev diamonds